I wonder how much i am exposed to Advertisement on a daily basis, It's actually very interesting to know how much of what we see, the objects around us, are an item of advertisement. From the moment you wake up the things you use or encounter are advertisements, without us even noticing. I conducted an "experiment" to count most of the advertisement i am exposed to on an average day, counting all the ads i notice. Here are my outcomes:
Monday morning:
I wake up every morning at 5:30, get up, take a shower, and get dressed.
- shampoo & conditioner (pinuk)
I use makeup, which in my eyes is a type of advertisement, for a certain product or company
- bobby brown eyeshadow, beauty care eye liner, lancome mascara, mac foundation, and labello chap stick.
- perfume box, containing my perfume hypnose by lancome.
i also turn the tv on to channel 75 which is MTV (music)
- there is just music non stop with the occasional ads on "Super sweet 16"
Breakfast:
-Special k's cereal
- Concerta ( ADD pill)
The drive to school:
every morning on the way to school i pass billboards in my area advertising certain things.
the ones i recorded
- Dance school in Cfar yona
- High school concert
- Babysitting
- Lost puppy
- and scouts
outside my area there are adverts advertising certain restaurants and radio stations
- "turquoise"- A restaurant in Byet Yiztchak
- 100fm- a radio station
- McDonald's
- Burger King
- Optica
- supersal
- Driving school
I listen to a radio station every morning on 99fm with a comedic broadcast. there are small ad in between broadcasts
- Ad on overy cancer
- Supermarket ad
- Chocolate ad
- dating ad
- car ads
- Tv show ads
Then once i get to school most of the advertisement is:
- facebook, food in the cafeteria, music, Moodle, websites (articles), posters for community service
then on the way back home it's pretty much the same adverts i was exposed to in the morning.
As far as i can see, i am exposed to a lot of advertisement daily, more so on the weekends when i go out with friends. Most of the Advertisement i encountered was from the internet, radio stations, Billboards, food items, makeup products ect. The thing is, i don't really watch a lot of TV, and i don't Watch or read the news either... i prefer to live in my own little world... but after today i realized that my world isn't so hidden then i thought, it's poisoned with advertisement. So the median for me is from the internet and radio stations. Most of the Adverts I encounter are subtle, because i don't really think about them, i just pass them by on the street, or hear them on the radio without actually listening. the Elicit ads i encounter are normally on the internet, when pop ups pop up... it's hard to avoid those things, they really catch your eyes. Most of the advertisement exposed to people daily are targeted towards people in needs, or things that people might want like love, beauty, power, to be cool, food, etc. the only way an ad would drag me in is if it has a hook, like flashing colors or a catchy phrase that i find funny.
One product of advertisement i was exposed today was Special K's cereal. this is a food product which is explicit. When i went downstairs and thought about what i should eat, the cereal box was on the counter, and the skinny happy picture of a woman holding a measuring tape drew me in. I don't want to loose weight, but the whole concept of something being tasty and healthy comforted me and made my decision for me. The box stated a few personal outcomes from people who ate special K's every morning, and a list of how healthy and good it is. I was convinced.
The target Audience for Special K's would be overweight people, people that were interested in loosing weight, becoming healthy, people associated with sports and nutrition, vegetarians who would love the fruity bits... so mostly people from their 20-50's. The ad on the box is white and red, a very outstanding but clean color, with pictures of a happy woman on the front, and a happy family on the back. I would purchase and eat this product just because of the box, and the illusion of happy people and a happy family that are healthy and love life. because the truth is, everyone wants to be happy, and to myself, if i eat something unhealthy i feel bad afterward. Eating special K's gives me the illusion that i am healthier, even just after one bowl, and I'm placed in a better mood.
We really are influenced and exposed to Advertisement everyday...and the truth is, we cannot escape it.... So why run if that isn't an option?
Shani!
ReplyDeleteThis is a very thoughtful response. I would only suggest that you edit for mechanics(capital letter, punctuation, etc.).
Mrs. B