There are many media products that address race, gender, class, and sexual orientation. We are exposed to them everyday. A great example of a sexually oriented advertisement is this one:
This advert is promoting a fast food restaurant through sex. the caption is "passion is a hunder only a big one can satisfy". this caption is not only implying to men that to be good and to satisfy, they need to be "loaded", but it is also implying to women that only guys with big ______ will be able to satisfy them. Its also implying that in this fast food restaurant you will be completely satisfied with your food because it comes in big portions and it satisfies hunger with "passion". underneath the ad written in the brown section is another caption that says: "Oh baby! Grab hold of our buns and you can feel the difference having a big one makes. Slathered with love and attention our trademark Big Kahuna Burgers ooze perfection, moist with secret sauces from the Island Gods. When you hunger for a big one, only a Big Kahuna Burger will satisfy your passion."
The people, or in this case company, that is communicating is a fast food restaurant called "Big Kahuna Burgers" and they are promoting their new Kahuna Burger which is big and is able to satisfy any customer. they are promoting their burger in a way that makes us think this burger is so delicious and satisfying that we will be passionate to eat it.
Do you ever wander why some ads use sex to sell their product. well in all honesty it is a simply answer, it's because Sex sells. whenever you see an advertisement with a sexual image, it imprints into your brain and makes you think about the product connected to it. I'm not going to lie, this advert made me very hungry for a burger. The image threw me a little of guard when i saw what it was promoting, but when i read the caption underneath, i just wanted to go and eat a burger. Companies know that if they take something that people relate to like feelings, emotion, love, sex, race, religion etc. that the people that connect to it will become influenced. Sex is a natural part of life and something that everyone relates to, or will relate to. It sells and that's why some of these ads are this way
some more sexually oriented adverts:
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